AI Insights · Timothy · January 2024
Top Consumer Finance Apps in Turkey Q4 2023: Unified Platform Performance
Discover the performance of the top five consumer finance apps in Turkey for Q4 2023, including trends in downloads, revenue, and active users.
In Q4 2023, the top five consumer finance apps in Turkey showed varied performance across downloads, revenue, and weekly active users. This data, sourced from Sensor Tower, provides insights into the dynamics of these popular applications.
Ziraat Mobil saw a significant fluctuation in downloads throughout the quarter. Starting strong with approximately 245K downloads in late September, the app experienced peaks and troughs, with the highest downloads reaching around 287K in early October and the lowest at 151K in mid-December. Weekly active users for the app remained relatively stable, starting at 11.98M and peaking at 12.63M in early December, before ending the year at 12.08M.
HSBC Türkiye maintained a consistent download rate, ranging from approximately 2.8K to 3K downloads per week. The app's weekly active users hovered around 40K to 43K, showing slight fluctuations throughout the quarter, peaking at 43.1K in early October and ending at 39.9K in late December.
Downloads for Sparkasse Ihre mobile Filiale were relatively stable, with a minor increase in mid-quarter. The app saw weekly downloads ranging from 1K to 1.4K, peaking at 1.48K in late November. Active users showed a steady increase from 28.8K in late September to a high of 31.5K in late November, before slightly declining to 30.1K by the end of December.
Money Manager Expense & Budget experienced a steady revenue stream, peaking at $487 in early December. Downloads fluctuated slightly, starting at 1K in late September, with a peak of 1.17K in late December. Weekly active users remained stable around 38K to 40K, ending the quarter at 39.2K.
Finally, Splitwise showed a varied performance in terms of revenue and downloads. Revenue peaked at $442 in mid-December. Downloads fluctuated, with a notable increase to 919 in late December. Active users saw a decline from 4.7K in late September to a low of 3.5K in mid-December, before rebounding to 4.1K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
